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  • Aleece Laird

Alfred Achoba

Mental health is an important area of focus for each one of us as it impacts every part of our daily lives. No one knows that more keenly than perhaps Alfred Achoba, the Executive Director of the Canadian Mental Health Association (CMHA) – Kamloops Branch. We’re hoping this nomination from fellow non-profit all star Kelly Thomson of The Mustard Seed Kamloops does much to warm Alfred’s heart and help him know there are many people in community who appreciate him and his work!


Kelly writes: “Alfred cares very much for his community as a whole and for the vulnerable population he and CMHA serve. He is passionate to see all people become the best they can be and succeed in life. He shows this caring in many ways, including helping other agencies in the community to become stronger and cheerleading their successes. He deserves to be amplified.” 

He is passionate to see all people become the best they can be and succeed in life. 

We, like Kelly, love someone who cheers on others and works to help them see the successes they envision, especially when it is for organizations that help others. In his role as Executive Director, Alfred has expanded the services and programs of the CMHA to reach and help many people locally as well as across Canada. He’s just as passionate about breaking down stigmas surrounding mental health as he is about promoting wellness. Cool facts about Alfred: he came to Canada from Nigeria, he obtained a degree in Psychology from Thompson Rivers University, and he is building a great (and busy) life as a devoted father of three awesome kids!


Alfred – you are a remarkable person of impact. As is our team at Amplify Consulting Inc.’s commitment, we will donate $100 to a charity of your choice to further amplify both your remarkable impact and the charity’s.


Nominate someone remarkable. Link below.



Last week, we had the privilege of amplifying Alfred Achoba's incredible impact. As part of AmpliFriday, we donate $100 to a charity of choice for our amplified individuals, and Alfred selected the Canadian Mental Health Association, Kamloops Branch (CMHA Kamloops). 


Alfred explains, "I chose the Canadian Mental Health Association, Kamloops Branch, because of their unwavering commitment to enhancing mental health and community integration. They provide invaluable support through services aimed at mental health recovery, public education, and advocacy."

Their work is crucial in breaking down stigma and providing access to resources that foster a healthier, more resilient community.


Founded in 1918, The Canadian Mental Health Association is Canada's most extensive and established community mental health organization. It is the only national organization whose work spans the full scope of issues related to mental health, mental illness, problematic substance use and addictions and is "non-disease or diagnosis-specific." In Kamloops, CMHA offers a variety of supports, including Moira House, a recovery-focused shelter consisting of 41 single-room occupancy units; Emerald House, a co-ed, low barrier shelter operating seven days a week that provides 42 shelter beds for homeless women and men, and the Kamloops Clubhouse on Seymour Street where individual members with mental health disorders have opportunities to participate in programs that help build relationships. CMHA Kamloops and CMHA branches nationwide also offer a sports mental health program called Talk Today. Since 2014, nearly 8,600 young hockey players have received mental health and suicide awareness training through the program.


Congratulations again, Alfred, on being amplified; we are happy to make a $100 donation to CMHA Kamloops in your honour.

Amplify Consulting Inc. is a company that helps leaders, and their organizations amplify their impact through communications and stakeholder engagement. #Amplifriday is our passion project we started in 2018 to amplify remarkable people of impact to inspire you, honour them, and support local charities. You can join the #Amplifriday movement as a supporter. Reach out for details.


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